Today ebooks still cost around $10, seem to be climbing even. Well, ones from publishers anyway. Indy ebooks are usually a few dollars. This is huge contrast to the App Store, where there aren’t really “publishers” in the same sense of literature. I’m not sure which direction I’d rather see things go in though, probably getting rid of publishers in the music and book business… democratizing content and all. We’ll have to find a different cure for the race to the bottom.